By Kyle | April 10, 2011
Remember when the first season of “Rescue Me” was sponsored by Miller Beer? Until the company figured out that the show was about a self-destructive alcoholic? There used to be Miller Beers in the fridge every time Tommy Gavin wanted to get lit up. The remake of “Arthur” has some really strange product placement for Maker’s Mark, which shows up far too prominently and often for this not to be paid placement. Question for Maker’s: Did they not realize “Arthur” is a sad alcoholic who, since his father died in his 40s, figures he might as well live it up, i.e., drink himself to death? Or does Maker’s figure that alcoholics are a key demo they ought to be serving? Must be the latter….after all, a bottle of Maker’s lasts a normal person a really long time. However alcoholics may chug several bottles a week — if 5 percent of your customers are alkies, they may well provide most of your sales. Of course, “Arthur” is a PG-13 movie, meaning essentially that all kids can see it.