By Kyle | September 3, 2009
The Journal has a story on the fashion world’s current obsession with Steve McQueen, who died in 1980 but whose style is being channeled by designers at Dolce & Gabbana, Thom Browne, J. Crew, Tag Heuer and Persol. With some bewilderment, the writer asks, Why?
his look is so restrained—and incorporates so many of today’s basics—that those who haven’t seen his movies can strain to understand the allure. His clothes were neutral-colored and plain: flat-front chinos, suede desert boots, straight-leg jeans, windbreakers, shawl-collar cardigans, T-shirts and sweat shirts. They were simply classic American casual clothing.
But the answer comes, like McQueen, naturally:
That understatement is an essential part of his appeal to designers today. Mr. McQueen wore clothes that didn’t scream to be seen. In an economic environment where conspicuous fashion is frowned upon, sobriety may be an easier sell, especially for men, who generally don’t want their clothes to draw too much attention.
Not begging to be looked at is cool. Not (to be seen to be) trying too hard is cool. Not obsessing over your ‘look’ is cool. Steve McQueen was cool..