By Kyle | August 31, 2009
A massive $4 billion deal brings Marvel into the Disney fold. That could be not-so-hot news for Marvel fans, though; Disney’s live-action unit has, for several years, struck me as by far the worst of the six major studios. (Its animation unit would be, if it were its own studio, by far the best, and you could make a case that it is its own thing, although not all of the Disney animated movies — “Bolt,” for intance, and “G-Force,” both of which were fine kid entertainments — are Pixar movies.) Disney makes movies like “Beverly Hills Chihuahua” and “Hannah Montana” and the Jonas Brothers movie without giving a thought to quality; these movies are made exclusively to fill market niches and crafting the screenplay seems to be the last thing on any Disney exec’s mind. Indeed, these movies appear to have been written in a long weekend. Marvel, of course, which made “Iron Man” and “The Incredible Hulk” last year, distributed respectively by Paramount and Universal, wasn’t a real studio as it lacked a distribution arm. But let’s hope that Marvel’s stable will creatively rejuvenate Disney.