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Team Coverage of Steely McBeam Continues
By Kyle | August 10, 2007
And the ridicule is rolling in to Pittsburgh Steelers land as Rustville deals with the radioactive fallout from the selection of its leering-freak new mascot, “Steely McBeam,” pictured above menacing local children.
Will the shamed Steelers even dare to take the field this year knowing they’re being stalked by this coverall’d cretin? Here’s Canada’s National Post:
It’s hard to blame Pittsburgh Steelers fans for feeling embarrassed. After a mascot-naming contest that generated more than 70,000 entries, the NFL team picked the unfortunate name “Steely McBeam” for its new character. Steely — who is supposed to be a steelworker, but looks more like a maniacal Muppet suffering from jaundice– was unveiled a couple of days ago at the Steelers’ training camp. Meanwhile, the club has rewarded Diane Roles, the creative fan who suggested the Mc-Beam moniker (possibly in jest), with a set of VIP tickets to the team’s home opener.
Here’s a piece of advice for Ms. Roles: Make a special request not to be recognized on the Jumbotron during halftime.
The Sporting New says:
If Steelers fans missed Bill Cowher before, they’re crying in their Cheerios over today’s Post-Gazette story introducing Steely McBeam, the team’s new granite-jawed, yellow mascot. The flannel shirt really makes the mascot.
Blogger Will Leitch hails Pittsburgh’s “week of shame” while Steeltown fan Gene Bromberg, who poses with a cat on his shoulder, making me question the toughness of the Heinz Field faithful, offers “Ten bucks to the brave soul who throttles Mr. McBeam with a Terrible Towel.”




August 11th, 2007 at 1:07 am
Kyle, here’s how tough I am–I’m so tough that I can pose with a cat on my shoulders and not think twice about it. Because I’m THAT tough.
August 11th, 2007 at 2:37 pm
Is his name Roethliskitty?