About Me

Kyle Smith (Twitter: @rkylesmith) is critic-at-large for National Review, theater critic for The New Criterion and the author of the novels Love Monkey and A Christmas Caroline. Type a title in the box above to locate a review.

Buy Love Monkey for $4! "Hilarious"--Maslin, NY Times. "Exceedingly readable and wickedly funny romantic comedy"--S.F. Chronicle. "Loud and brash, a helluva lot of fun"--Entertainment Weekly. "Engaging romp, laugh-out-loud funny"-CNN. "Shrewd, self-deprecating, oh-so-witty. Smith's ruthless humor knows no bounds"--NPR

Buy A Christmas Caroline for $10! "for those who prefer their sentimentality seasoned with a dash of cynical wit. A quick, enjoyable read...straight out of Devil Wears Prada"--The Wall Street Journal

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    Budweiser: The Hipster Beer

    By kyle | December 1, 2014

    Why Bud’s new attempt to reposition its flagship beer is doomed. More in my Sunday column. (Fixed).

    Topics: Advertising | 3 Comments »

    3 Responses to “Budweiser: The Hipster Beer”

    1. Hubbard Says:
      December 1st, 2014 at 4:20 pm

      I think you meant to use this link

    2. Hedge Says:
      December 1st, 2014 at 7:20 pm

      InBev is in the process of sucking every available red cent out of the former Anheiser-Busch. InBev sold all the company grain and hop farms, tore apart the transportation network, and ceased maintenance and expansion spending on brewery. The hipster marketing is merely death knell announcing the completion of InBev’s plan.

    3. Obama bin Biden Says:
      December 2nd, 2014 at 9:16 am

      Oh yeah- some emaciated left wing dirt bag will entice me to reach for a Bud. I also heard AB was replacing the Clydesdale horses with Jay Z (a Jackass).